Backed by an ever-increasing amount of users, currently pegged at four hundred million active subscribers, the social networking site Facebook is a force to reckon with in the online advertising platform business. This is due to the fact that its users average an hour on its site daily, more than what is required to entice a browser to see and click on your ad.

Imagine a person glued to a specific page, every now and then transferring to another page but then returning to that same page and your ad is situated right at the side of his or her own profile. One hour should be more than enough to tempt the person into taking an interest in your ad and the challenge is how to do just that.

But still, the more conventional advertisers opt for Google AdWords because of its more established and proven programs on advertising, which also includes the fact that many have people have already succeeded using the time tested Google AdWords. And at the same time, Google is the undeniable online leader in search engines so the trick here is how to make it to the top of the totem pole search engine so your ads will be clicked on first.

You will see a large difference between Facebook advertising and Google AdWords. There is also a great debate in who delivers the best advertising results for your ads. Different experts will each tell you different strengths and weaknesses of both methods. Your job is to figure out which deliver the best for your particular niche market.

Google searches would be more specific because people will click your link because they are really on the lookout for something. While on Facebook, you have to guess what an individual wants based on their profile.

You can think of it this way: placing an ad on Facebook is the same thing as putting the same ad on a magazine that caters to a specific demographics, like for instance a teen fashion magazine.

So your ad on Facebook is targeted to all that will read the magazine, not necessarily looking for your product but are seeing your ad just the same and this exposes your product to a bigger audience, as opposed to placing an ad on Google where the only people who will be seeing your site are those who are really on the lookout for items similar or exactly what you are selling.

In the end, the comparison boils down to an apples and oranges type of contrast which means each comes up with its own good and bad results. Take for example Facebook’s amazing capability to target a specific group of people whereas Google does not have that capacity but is solely based on click per search and if you can create an ad that will appeal to 400 million people then you are made for life.

However, you make make awesome ads in Google which can double the effect of a regular ad since the people that will be seeing it are people who have been to your site.

Article Source:

http://EzineArticles.com/?expert=Jason_Nyback

It’s official. More people now visit Facebook on a daily basis than Google. If that doesn’t make your marketing dollars sit up and take notice, than I don’t know what will. But Facebook’s massive popularity has to be huge plus for us business owners, right? Does it mean that we can all forget about your Google page ranking, and pay-per-click campaigns and just focus all your marketing efforts on Facebook and social networking? Well, not so fast. Before you go pulling the plug on your current marketing efforts, let’s take a closer look at whether a Facebook marketing campaign is right for your business.

With any type of advertising or marketing, the first thing you’ve got to understand is your target audience. There are many different types of businesses in the world. They take on as many shapes and sizes as you can imagine. Each with their own unique target market and client base. One of the biggest factors to successfully attracting the right customers is understanding who they are, where they are, and what they want.

Here’s a great example. The other day a plumber contacted me about putting together a Facebook marketing campaign. He wanted to aggressively use Facebook and Twitter to attract new customers and build his client base. Sounds like the perfect plan, right? Well, maybe not.

Social networks are great ways to promote businesses and products that people naturally get excited about, and use on repeat basis. It would be great to have people “follow” or “like” your new coffee shop, but can you imagine anyone getting pumped – no pun intended – about a new plumbing service your offering? Or could you imagine people re-tweeting info about your new dental hygiene floss?

When it comes to marketing, people care about what they care about. Not what you care about. And they get excited about things they really like. Such as an awesome new sandwich that your restaurant is offering at 50% for everyone who mentions your latest tweet. They don’t get excited about having their septic system backwashed with some new hyperbolic drainage pump.

There are two key elements in evaluating if social media marketing is a good fit for your business. First, is your product or services something that people frequently use on a repeat basis. Second, does it have any buzz or sex appeal that people can get excited about? In other words, are you selling something that people really desire and want to buy. Or is it a product or service that they would prefer not to spend their money on but are forced to out of necessity.

Great examples of businesses that can really benefit from social media marketing are coffee shops, music groups, trendy restaurants, new novels, and mail order brownies.

Some businesses that might make a terrible fit are funeral homes, plumbers, crime scene cleanup and urgent care facilities. While these are all important services, people use them when they really need them. Probably not too many people text message their friends about the cool new funeral home that just opened and how they can’t wait to try it out.

Article Source:

http://EzineArticles.com/?expert=Will_Chase

I’d like to take a few seconds and talk about Facebook Ads Guide and how it can help you grow your business. Firstly though, I want to talk a little more about Facebook marketing in general.

Facebook marketing is the most untapped trend in Internet marketing right now. If you want to get cheap, targeted traffic to your website, Facebook Ads are the way to go. They’re simple to create. They’re easy to target. Cost per click is low. Best yet, they perform exceptionally well.

One little fun fact about Facebook – It’s now the Internet’s largest traffic source and it’s growing worldwide. Can you believe that Facebook just took over the #1 spot from Google?

With Facebook, you get cheap, targeted traffic whenever you need it. Neither Google nor Yahoo can make sure a bold promise without having you jump through all kinds of hoops.

Using Facebook, setting up a campaign is pretty easy to do. All you need are a few images and an idea of exactly who you’re trying to target. Targeting your prospects is as easy as picking relationship status, location, age, favorite books and movies… You’re targeting criteria is pretty involved!

If you’re having trouble following, there is a perfect Facebook marketing guide for you. Written by Jonathan Volk, the book is called ‘Facebook Ads Guide.’ Bottom line, it doesn’t matter what kind of background you have, the Ads Guide is written for you. You don’t have to be a crazy marketer to understand this stuff!

Some of the things you’re going to learn in Facebook Ads Guide are how to promote products and services, how to choose your target market, how to get high click through rates and maximize your ad budget…

I love how Facebook Ads Guide is laid out. It starts with products and services (which every business has). Then, it walks you through how to set up your ad campaign so your prospects and potential customers see it inside Facebook. Then it gets to creating ads that everyone wants to click through, all while reducing your total marketing expense… It’s really awesome.

I’m the sort of person that needs to having things laid out in a very straightforward, methodical way in order to actually learn anything. Facebook Ads Guide does just that.

If that’s not enough, Jonathan has some incredible bonuses that you get in combination with Facebook Ads Guide. The bonuses teach you things like how to build your email marketing list from Facebook, how to do keyword targeting and how to become a super affiliate with Facebook marketing.

Article Source:

http://EzineArticles.com/?expert=Mervin_Edgar_G_Workman